Thomas Edison, Intellectual
Property
and the Recording Industry
By George Ziemann
Chapter 2 -- Music, Movies and Monopoly
Before we plunge ahead, let's pause for
a minute and bring up another
story about Edison. His first significant invention (there
was an electric vote machine that didn't work out) was the stock
ticker, which was actually a high-speed telegraph. He was 22
(1869) when he figured this one out and took it to New York.
The financial community loved the ticker and decided to buy Edison's
patents, probably to keep it confined to a tight circle of investors.
According to a story I read and simply
cannot relocate, they asked Edison how much he wanted for his
patent. Edison, who had reportedly been thinking of a figure
in the $3,000 neighborhood, decided at the last minute that he
might be better off to have the brokers make an offer. They gave
him $40,000. Edison took the check to the bank and walked out
with $40,000 in cash, which he crammed into his pockets. He went
back to where he was staying and spent at least one sleepless
night worried that someone would do him in for his cash.
Then he figured out that he could leave
the money in the bank and take it out when he needed some.
By 1887, Edison had already moved into
his new lab in West Orange, New Jersey. He had 60 employees,
which he attempted to manage himself with a loosely organized
structure. In fact, he kept it as unstructured as possible, on
purpose. He is reported to have told one new employee, who inquired
about rules, "There ain't no rules around here. We're trying
to accomplish something."
As we ended our first
installment in this story, it was 1888. The North American
Phonograph Company, (NAPC) had combined the inventions of Thomas
Edison and Alexander Graham Bell, combining their patents and
creating a limited-time monopoly on the art and science of recorded
music. Shortly thereafter, the NAPC began selling recordings.
Between 1887 and 1891,
Edison and his company took out more than 80 patents on improvements
to the phonograph, which had been Edison's pet project. In 1889,
he came up with the first experimental motion picture, at least
in the U.S. In April, 1894, the first "peephole" Kinetoscope
parlor opened at 1155 Broadway in New York.
By August of 1894, NAPC was in financial
trouble, A Mr. Walcutt and Mr. Miller held the company for a
few months from 1894-95 and renamed it the Walcutt & Miller.&
Co. The name was changed again in 1896 to The National Phonograph
Company, which was (and still is) known as Edison Records.
Thomas Edison did something very significant
in 1896, which we must speak of before going further. While experimenting
with Roentgen's x-ray machine, Edison discovered the fluoroscope.
While this was an important discovery in and of itself, the true
significant act was that Edison, who had been patenting things
at an amazing rate of frequency, chose to leave the fluoroscope
in the public domain for the benefit of medicine.
It was important to note the selfless
act of contributing the fluoroscope to medical science because
Edison had a much more personal connection to the phonograph.
He paid more attention to the phonograph than he did to his son,
Thomas Jr. He was equally obsessed with the motion picture, the
natural result of his kinetoscope. He may have already been planning
to combine the two mediums, but first, he wanted complete control
over the filmmaking process.
From The
Edison Movie Monopoly by J.A. Aberdeen:
In December 1908, the motion picture
inventors and industry leaders organized the first great film
trust called the Motion Picture Patents Company, designed to
bring stability to the chaotic early film years characterized
by patent wars and litigation. The Edison Film Manufacturing
Company, the Biograph company, and the other Motion Picture Patents
members ended their competitive feuding in favor of a cooperative
system that provided industry domination. By pooling their interests,
the member companies legally monopolized the business, and demanded
licensing fees from all film producers, distributors, and exhibitors.
Eastman Kodak agreed to sell filmstock
only to authorised producers. The MPPC took over all but one
of America's film distributors. The courts upheld Edison's claims
that most of the film cameras in use infringed his patents. Then
Edison got too pushy. The MPPC had detectives and strong-arm
men who would go out hunting for infringing activity. Pretty
soon, there was a constant battle going on, both in and outside
of the court system.
Does this sound familiar? It ought to.
Here it is, 95 years later, and Edison's recording industry,
which he created even before the movie business, is poised on
the verge of falling victim to the exact same consequences of
the exact same actions that brought an end to the MPPC.
More from J.A. Aberdeen:
A January 1909 deadline was set for all
companies to comply with the license. By February, unlicensed
outlaws, who referred to themselves as independents protested
the trust and carried on business without submitting to the Edison
monopoly. In the summer of 1909 the independent movement was
in full-swing, with producers and theater owners using illegal
equipment and imported film stock to create their own underground
market.
With the country experiencing a tremendous
expansion in the number of nickelodeons, the Patents Company
reacted to the independent movement by forming a strong-arm subsidiary
known as the General Film Company to block the entry of non-licensed
independents. With coercive tactics that have become legendary,
General Film confiscated unlicensed equipment, discontinued product
supply to theaters which showed unlicensed films, and effectively
monopolized distribution with the acquisition of all U.S. film
exchanges, except for the one owned by the independent William
Fox who defied the Trust even after his license was revoked.
Many of the early independents were resilient
film exhibitors who ventured into production when they found
their supply of film threatened. Carl Laemmle (Independent Motion
Picture Company or IMP), Harry E. Aitken (Majestic Films), and
Adolph Zukor (Famous Players) were among the pioneering independents
who protested the Trust, and then laid the foundation for the
Hollywood studios. Having entered the business through exhibition,
they determined that they liked production better, and got out
of the theater business as the nickelodeon boom ended around
1911.
Fortunately for Edison, he had begun
working on a recording disc in 1910, because his movie business
was about to fall apart. By the time the U.S. government brought
anti-trust charges against the MPPC in 1912, it was already too
late anyway. The independents had begun to reform and redefine
the industry themselves. By the time the courts found that the
MPPC had acted as a monopoly by restraining trade, the independents
had already broken the monopoly anyway.
Even though Edison had invented the process,
defined it, set the standards and had every legal right to control
his monopoly, he went over the line by preventing others from
making his inventions better, stopping variations on the theme
and systematically eliminating the competition by taking away
their supply.
So just for good measure, the courts
ordered the MPPC to be "disintegrated." As Aberdeen
phrases it, "The Edison monopoly had taken a retrogressive
stance to the innovative industry reforms introduced by the outlaws."
This is by no means the end of the story.
But it is a good stopping point for this chapter.
But a personal opinion first -- This
is exactly what has happened in the recording industry in the
past 3 years -- a retrogressive stance to innovative industry
reforms introduced by anyone except the RIAA members. Just like
Edison's patents, the RIAA has pooled their copyrights in restraint
of trade.
And just like Edison's Movie Monopoly,
the court is going to disintegrate it sooner or later, but not
until the independents have already broken the monopoly. We like
production, too. The recording industry better invent something
new real fast, because anyone can do what they're trying to charge
consumers for now. In our garage. In our living room. In our
underwear.
Chapter
3 -- The Industry
Evolves
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