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EMI's New Owner Threatens Artists - Or Not

By George Ziemann -- November 3, 2007

EMI's new boss is Guy Hands, CEO of the Terra Firma group which purchased the UK-based record company a few months ago. The Financial Times reports that Mr. Hands "promised 'fundamental change' in how EMI approached the music business, but warned that artists would have to meet their side of the bargain."

This is the first thing Mr. Hands wants to see changed, having noticed that some artists "unfortunately simply focus on negotiating for the maximum advance . . . advances which are often never repaid."

Perhaps Mr. Hands is not aware of the music industry's long history of screwing over the artists ("previous investments have been in pubs, landfill sites and cinemas," notes Financial Times). Even legacy acts like The Beatles and King Crimson still have to audit and sue EMI on a regular basis to collect royalties properly due them which have been "overlooked" by the label's crack accounting team. Of course, there are several ways to prevent artists from earning royalties, some of which are actually legal, even if they can't cross the bar to be considered ethical, like CDs that were counted as returns, but "accidentally" found their way back into the market.

For 40 years, it has been up to the artists to catch their label screwing them over, and, even when they do, they're still lucky to get 10 percent of what was actually skimmed from their royalties. As a defense against these practices, the artists simply started asking for more money up front. Then it didn't matter so much that they never got a royalty check. In fact, the current attitude is that if you DO ever receive a royalty check, your attorney has failed to negotiate properly.

So the new plan is for the artists to trust the record label? Again? Come on, Charlie Brown, Lucy promises she won't pull the football away at the last second this time and laugh at you for being a chump, like she's done every single time in the past.

Good luck with that.

But wait. There's some misdirection going on here. Look at the BBC's version of this story. And this one at Boycott-RIAA. In both versions, you get the "focus on negotiating for the maximum advance" quote, coupled with, "It will be open to us to choose which artists we wish to work with and promote." It comes off sounding like a threat to only hire acts with poor negotiating skills, even though EMI has always been able to choose which artists they work with and promote.

In Hand's defense, he actually said that this new selectivity will not occur until "EMI's own standards had been raised" and he uses words that many in the music biz have long ago banished from their vocabulary, like "honesty, transparency and performance."

He has already identified one of the prime reasons the industry has such a dismal failure rate -- execs get a big bonus for signing bands, with no consideration to the talent or marketability of the act, much less the potential to recover the investment. This lets a persuasive exec with bad taste make a pile of money by signing crappy bands, which explains a lot of things.

The other thing Hands has going for him is that he's talked to current and former execs from the other three majors, coming to the conclusion that "we have not seen many who, in our view, add anything."

You can't argue with that.

So it's really too early to assess EMI's new owners. While the idea of introducing honesty and transparency into the music business is promising, it is just a promise at this point. The artists have heard lots of promises.

And the audience wants to know if EMI is going to stop suing people.

EMI Tries Selling MP3 Files

December 6, 2006 -- Universal Music tried it first with a Jessica Simpson song. EMI has decided to sell a total of three songs in mp3 format. Why?

"By selling MP3s, recording companies can ensure they can be played on Apple Computer Inc.'s market-leading iPod players without going through Apple's iTunes Music Store."

The iPod plays mp3s!! It's only taken three and a half years for EMI to figure this out. We expect them to realize that higher bitrates than 128k exist by 2009 at the latest.

October 2006 -- EMI's Alain Levy Declares CD Dead

Yoko Sues EMI for $10 Million

October, 2006 -- The lawsuit, filed in Manhattan's state Supreme Court, accuses EMI and Capitol Records Inc. of violating a half-dozen agreements by "willfully and knowingly underreporting royalties" by hiding the "true use and disposition of Lennon's recordings." Ono's three-page filing, which included a summons and notice but no detailed complaint, also accuses EMI and Capitol of "intentionally and systematically rendering dishonest and grossly deficient accounting statements."

Beatles Sue EMI, Ask For Masters

Sept. 2006 -- From BBC (but rearranged into actual paragraphs) -- The surviving members of the Beatles are to sue music companies EMI and Capitol Records, after a New York State Supreme Court judge denied EMI's request for the claim to be thrown out. The lawsuit was triggered by an audit of the companies' books from the period 1994 to 1999, which the band says uncovered allegedly deceitful behaviour.

The lawsuit, filed in December, claims EMI and its affiliate Capitol wrongly classified copies of Beatles recordings as destroyed or damaged "scrap" but then secretly sold them. It also alleges the number of units sold was under-reported, and the firms classified some recordings as "promotional" and as a result non-royalty bearing, but then sold the material.

Sir Paul McCartney, Ringo Starr and relations of George Harrison and John Lennon want at least £13.2m ($25m) in damages. They claim the record companies used fraudulent schemes to "pocket millions of dollars" due to the band.

The group also seek to reclaim rights to all the Liverpool band's master recordings.

Follow-Up April 12, 2007 -- From the BBC:

The Beatles have agreed a deal with music giant EMI to settle the band's battle for £30m in unpaid royalties. Sir Paul McCartney, Ringo Starr and the widows of John Lennon and George Harrison took legal action in 2005, claiming money from album sales.

"I can confirm that we have reached a mutually acceptable settlement and that we are not going to say anything more than that," an EMI spokeswoman said.